Jaguar Land Rover (JLR) reported a sharp decline in third-quarter vehicle volumes on Monday, following a massive cyberattack that crippled production for weeks. Wholesale volumes for the Tata Motors-owned automaker plummeted 43.3%, while retail sales fell 25.1% compared to the same period last year.
The company stated that production only returned to normal in mid-November. The recovery was further slowed by the time required to distribute vehicles globally once factories restarted.
The decline was not solely due to the hack. JLR is also navigating the planned retirement of older Jaguar models to make way for a new all-electric lineup. Additionally, the automaker cited new U.S. tariffs on exports as a factor in the volume squeeze.
Despite the overall drop, demand for JLR’s most expensive models remained strong. High-margin vehicles—the Range Rover, Range Rover Sport, and Defender—made up 74.3% of total wholesale volumes, up from 70.3% a year ago.
The cyber incident, which began in late August 2025, has been described as one of the most economically damaging attacks in British history, causing ripple effects across thousands of suppliers. JLR is expected to report its full financial results for the quarter in February.
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