In a historic shift for football merchandising, FC Barcelona’s young phenom Lamine Yamal has officially surpassed Lionel Messi and Cristiano Ronaldo to become the world’s top shirt seller in 2025.
According to data from Score 90, the 18-year-old winger has sold a staggering 1.32 million jerseys since January, generating approximately 135 million euros in gross revenue for the Catalan club.
The ranking signals a generational transition, with Lionel Messi (Inter Miami) trailing in second place with 1.28 million units and Robert Lewandowski (FC Barcelona) taking third with 1.1 million.
Real Madrid stars Kylian Mbappé and Vinicius Junior round out the top five, while Cristiano Ronaldo has slipped to seventh. Despite frequent comparisons to Messi, Yamal remains focused on his own path, though his commercial dominance confirms he is now the sport's leading global brand off the pitch.
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