AKIJ Resource Launches its Flagship Brand “Enovar” — Keeping You Ready for Every Moment of Life

Life is in a state of constant flux, as are our daily requirements. To address these changing needs, AKIJ Resource has launched its premier brand, "Enovar," which provides a diverse selection of dependable, contemporary, and intelligent products designed to prepare you for every occasion.

The grand unveiling of Enovar took place on November 8, 2025, at the United Convention Center in Dhaka. This launch showcased an extensive array of electrical appliances, home devices, water pumps, and tools, all integrated with smart and advanced technologies to simplify and enhance daily life both at home and elsewhere.

During the event, Sheikh Jasim Uddin, Managing Director of AKIJ Resource, remarked: "AKIJ Resource is more than just a corporate entity; it is a platform dedicated to enhancing people's lives. Our mission is to make life more digital and intelligent, in harmony with contemporary needs. Enovar believes that every person has the potential for greatness, and we are prepared to support individuals on their journey of possibilities."

Masud Al Amin Rajib, Chief Executive Officer of AKIJ Light Engineering Ltd., further stated: "We recognize that individuals encounter new challenges daily. Enovar is designed to facilitate the management of these challenges, ensuring that people are prepared at all times. To accomplish this, we have maintained the highest standards across all our product lines. We are confident that Enovar will gain the trust of consumers in fulfilling their everyday requirements."

The event included a variety of engaging performances, such as an LED Tron Dance Show, an Interactive LED Performance, and a Sand Art Story illustrating the inspiring success of Mr. Sheikh AKIJ Uddin. The official Enovar theme song was performed by popular singer Masha, while artists Anika and Sabbir provided live musical entertainment for the guests.

To guarantee efficient and modern event management, all essential activities, including registration, entry management, raffle draws, and gift distribution, were executed entirely through an online system. Notable attendees at the event included Sheikh Jasim Uddin (Managing Director, AKIJ Resource), Faria Hossain (Chairman, AKIJ Resource), Mohammad Towfique Hasan (Chief Business Development Officer, AKIJ Resource), Masud Al Amin Rajib (CEO, AKIJ Light Engineering Ltd.), Md. Sajjadul Islam (Head of Marketing, AKIJ Light Engineering Ltd.), Sohanur Rahman Sohan (Deputy Chief Operating Officer, AKIJ Resource), Md. Touhidul Islam Faisal (Head of Operations, AKIJ Light Engineering Ltd.), and Kazi Mottakin Hossain (Cluster Chief Financial Officer, AKIJ Resource), along with other senior officials, esteemed dealers, distributors, senior banking executives, international delegates, and other distinguished guests.

With the introduction of Enovar, AKIJ Resource upholds its tradition of innovation and excellence, contributing to a smarter and more interconnected future for contemporary Bangladesh.