While cheering on Cristiano Ronaldo during the 2026 World Cup, Georgina Rodríguez proved her sharp business acumen by turning a stadium appearance into a high-profile promotional opportunity.
During Portugal’s final group-stage match against Colombia in Miami on June 27, the model and entrepreneur opted not to wear the traditional national jersey. Instead, she arrived at the VIP box in a custom black-and-white athletic set from Mimoa, her newly launched fashion brand.
The outfit, featuring leggings and a V-neck T-shirt, cleverly paid tribute to her partner. The back of the shirt displayed Ronaldo’s iconic number 7, but replaced his name with "Mimoa." She completed the look with a Portugal cap, while her sons, Cristiano Jr. and Mateo, wore the official national team jerseys.
The strategic wardrobe choice quickly generated immense traction. Leveraging her 74 million Instagram followers, Rodríguez's post showcasing the outfit amassed over three million likes. The move successfully blended her unconditional family support with an effective branding strategy.
On the pitch, the match concluded in a 0-0 draw after Colombia had a late goal ruled out. Both teams successfully advanced to the Round of 16, with Colombia topping the group and Portugal finishing second. Ronaldo and the Portuguese squad are now preparing to face Luka Modric’s Croatia at Toronto Stadium on July 2.
