Nestlé Bangladesh PLC, a subsidiary of the Switzerland-based global leader in nutrition and wellness, proudly announces the launch of Nestlé PUSHTIGROW+, an innovative cereal-based micronutrient fortifier developed in partnership with the Bangladesh Council of Scientific and Industrial Research (BCSIR). The official launch event was held at Sheraton Dhaka on November 25, 2025.
The ceremony was graced by distinguished guests, including Ms. Shamina Ahmed, Chairman of BCSIR; His Excellency Mr. Reto Renggli, Ambassador of Switzerland to Bangladesh; and His Excellency Mr. Dharmapala Weerakkody, Ambassador of Sri Lanka to Bangladesh. Over 100 key opinion leaders from government regulatory bodies, scientists, health experts, and industry leaders attended the event.
Nestlé PUSHTIGROW+ is formulated to deliver probiotics and 16 essential nutrients, addressing critical dietary gaps among children aged 5 years and above. This product reflects Nestlé’s commitment to improving child nutrition in Bangladesh by leveraging government resources and scientific expertise. “We believe this micronutrient fortifier, developed in collaboration with BCSIR, will significantly contribute to improving health outcomes and enhancing quality of life in Bangladesh.” said A S M Hafizul Islam, Director-Nutrition, Nestlé Bangladesh PLC.
Mr. Deepal Abeywickrema, Chairman and Managing Director of Nestlé Bangladesh PLC, added: “At Nestlé, we strive to unlock the power of food for everyone. This collaboration with BCSIR enables us to support millions of children across Bangladesh with fortified homemade meals. This initiative continues our 30+ years of dedication to nutrition in the country.”
